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    By: Greg Stielstra

    $22.99
     
     
    ISBN
    9780060776718
    Date Released
    Binding
    Paperback
    Pages
    245
     

    Out of Print

    Description
    Outlines strategies for growing a business by fostering customer loyalty and enthusiasm, drawing on recent marketing examples from the Christian publishing and film industries while counseling readers on how to focus on customer preferences, build a consumer database, and make customers a part of the sales force. 30,000 first printing.

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