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    Raising the Corporate Umbrella

    By: D. Schultz

    QTY
    -+
    $104.99
     
     
    ISBN
    9780230554580
    Date Released
    Binding
    eBook
     
     

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    Description
    Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

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