Raising the Corporate Umbrella

By: Don Schultz

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-+
$103.99
 
 
ISBN
9780230554580
Date Released
Binding
eBook
 
 

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Description
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Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
ISBN:
9780230554580
Publication Date:
04 / 09 / 2001

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