107 x 180 x 20mm
Fifty Ways to Transform Yourself from an "Employee" into a Brand that Shouts Distinction, Commitment, and Passion!
Technology is driving a business revolution. Those who survive will have to adapt and reinvent themselves - quickly. In the 'Reinventing Work' series, Tom Peters explains what's happening, provides the tools you need to meet the challenge, and inspires you to go for it.
In today's wild wired world, you're distinct . . . or extinct. Survive, thrive, triumph by becoming Brand You! The fundamental unit in today's economy is the individual, aka You! Jobs are performed by temporary networks that disband when the project is done. So to succeed you have to think of yourself as a freelance contractor - Brand You! Someone who is savvy, informed, always learning and growing, who knows how to sell themselves, and - most important - does work that matters.
'The Brand You50' lays it all out: from designing your business card to landing jobs, from building your Rolodex to crafting an image, from transforming your skill portfolio to delivering Wow! results every time. In 50 easy-to-digest sections featuring over 200 Things To Do, Tom Peters shows you how to create a unique, fabulous, high-performance (and highly paid) Brand You.