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    Religious Dimensions of Advertising

    By: T. Sheffield

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    -+
    $95.99
     
     
    ISBN
    9780230601406
    Date Released
    Binding
    eBook
     
     

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    Description
    This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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