Religious Dimensions of Advertising

By: T. Sheffield

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$97.99
 
 
ISBN
9780230601406
Date Released
Binding
eBook
 
 

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Description
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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
ISBN:
9780230601406
Publication Date:
13 / 11 / 2006

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