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    Rethinking Reputation

    By: Fraser P. Seitel & John Doorley

    QTY
    -+
    $41.99
     
     
    ISBN
    9780230338333
    Date Released
    Binding
    Hardcover
    Pages
    235
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    Demonstrates how to use the power of good public relations to get new customers and protect a reputation in today's media-saturated world, outlining case studies from such high-profile companies as Johnson & Johnson and BP to share lessons in areas ranging from idea launching and research to traditional media and behaving with dignity. 30,000 first printing.

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