Rethinking Reputation

Rethinking Reputation by Fraser P. Seitel & John Doorley
QTY
-+
$41.99
 
 


ISBN
9780230338333
Date Released
Binding
Hardcover
Pages
235
Dimensions
166 x 242 x 26mm

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Other Titles by Fraser P. Seitel & John Doorley

Description
Information
Demonstrates how to use the power of good public relations to get new customers and protect a reputation in today's media-saturated world, outlining case studies from such high-profile companies as Johnson & Johnson and BP to share lessons in areas ranging from idea launching and research to traditional media and behaving with dignity. 30,000 first printing.
ISBN:
9780230338333
Publication Date:
21 / 08 / 2012
Pages:
235
Dimensions:
166 x 242 x 26mm

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