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    By: A. Mooney

    QTY
    -+
    $127.99
     
     
    ISBN
    9780230504417
    Date Released
    Binding
    eBook
     
     

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    Description
    The Rhetoric of Religious Cults takes as its departure point the notion that 'cults' have a distinctive language and way of recruiting members. First outlining a rhetorical framework, which encompasses contemporary discourse analysis, the persuasive texts of three movements - Scientology, Jehovah's Witnesses and Children of God - are analysed in detail and their discourse compared with other kinds of recruitment literature. Cults' distinctive negative profile in society is not matched by a linguistic typology. Indeed, this negative profile seems to rest on the semantics and application of the term 'cult' itself.

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