Sales Force Design For Strategic Advantage

Sales Force Design For Strategic Advantage by A. Zoltners

By: A. Zoltners

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-+
$73.99
 
 
ISBN
9780230514928
Date Released
Binding
eBook
 
 

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$173.99
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Description
Information
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
ISBN:
9780230514928
Publication Date:
25 / 06 / 2004

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