By: M. Lindgren

QTY
-+
$93.99
 
 
ISBN
9780230511620
Date Released
Binding
eBook
 
 

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Description
Information
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
ISBN:
9780230511620
Publication Date:
04 / 12 / 2002

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