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    By: M. Lindgren

    QTY
    -+
    $92.99
     
     
    ISBN
    9780230511620
    Date Released
    Binding
    eBook
     
     

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    Description
    Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

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