Search Engine Optimization for Dummies (5th Edition)

Search Engine Optimization for Dummies (5th Edition) by Peter Kent


Authors
Peter Kent
ISBN
9781118336854
Published
Released
01 / 08 / 2012
Binding
Paperback
Pages
456

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

* Covers search engine basics to help you get started
* Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
* Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
* Explains how to use link popularity in order to boost rankings
* Zeroes in on advertising your site by using pay-per-click options

Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.
42.95


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