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    Seduced by Success: How the Best Companies Survive the 9 Traps of Winning

    By: Robert J. Herbold

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    ISBN
    9780071509442
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    eBook
     
     

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    Description
    Don't let success put your company on the road to ruin

    In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace.

    The nine traps every successful organization must avoid are

    Neglect: Sticking with Yesterday's Business Model

    Pride: Allowing Your Products to Become Outdated

    Boredom: Clinging to Your Once-Successful Branding

    Complexity: Ignoring Your Business Processes

    Bloat: Rationalizing Your Loss of Speed and Agility

    Mediocrity: Letting Your Star Employees Languish

    Lethargy: Getting Lulled into a Culture of Comfort

    Timidity: Not Confronting Turf Wars and Obstructionists

    Confusion: Unwittingly Conducting Schizophrenic Communications

    These mistakes cut your business legs off at the knees, destroying your ability to recognize and meet the need for change. Herbold shows you how to avoid these landmines by

    Continually revitalizing your brands and products

    Demanding new approaches to “proven” practices

    Maintaining speed and agility through strong leadership

    Making sure employees are empowered to achieve and not handicapped by bureaucracy

    Using an exciting new product to overhaul your culture

    For each success trap, Herbold provides illuminating examples of top companies that were seduced by their success-as well as others that managed to maintain and even broaden their achievements. Seduced by Success is the best way to ensure your company sustains its success for the long term.

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