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    Sensory Marketing

    By: B. Hulten

    QTY
    -+
    $53.99
     
     
    ISBN
    9780230237049
    Date Released
    Binding
    eBook
     
     

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    Description
    The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

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