Sensory Marketing by N. Broweus
QTY
-+
$56.99
 
 


ISBN
9780230237049
Date Released
Binding
eBook
 
 

Instant Download

Other Titles by N. Broweus

Description
Information
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
ISBN:
9780230237049
Publication Date:
21 / 05 / 2009

You might also like