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    By: Edward De Bono

    QTY
    -+
    $35.00
     
     
    ISBN
    9780091939700
    Date Released
    Binding
    Paperback
    Pages
    480
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    If you want to be the best, focus on your most valuable asset: the power of your creative mind

    As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'.

    Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.

    Learn how to:
    -be creative on demand with de Bono's step-by-step approach
    -add value to ideas and turn them into financial assets
    -boost creativity with the power of lateral thinking
    -break free from old ways of thinking with creative challenging

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