Sherman's Supply Chain Challenge

Sherman's Supply Chain Challenge by Chuck Munson
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ISBN
9780133758122
Date Released
Binding
eBook
 
 

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Description
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This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University.
ISBN:
9780133758122
Publication Date:
11 / 09 / 2013

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