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    Sherman's Supply Chain Challenge

    By: Chuck Munson

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    -+
    $14.99
     
     
    ISBN
    9780133758122
    Date Released
    Binding
    eBook
     
     

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    Description
    This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University.

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