Smarter Pricing: How To Capture More Value From Your Market

Smarter Pricing: How To Capture More Value From Your Market by Tony Cram


Authors
Tony Cram
ISBN
9780273706137
Published
Binding
Paperback
Pages
232
Dimensions
161 x 244 x 22mm

The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. 'Smarter Pricing' helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business.
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