162 x 236 x 23mm
Authors include: Arthur L Jue, Jackie Alcalde Marr and Mary Ellen Kassotakis.
The definitive guide for using social media to build more effective organizations.
Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.
- Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness
- Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools
- Shows how to tap into the power of social networks to improve organizational performance
- Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others