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    By: D. Jackson

    QTY
    -+
    $77.99
     
     
    ISBN
    9780230503267
    Date Released
    Binding
    eBook
     
     

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    Description
    Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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