Sonic Branding by D. Jackson

By: D. Jackson

$0.00
 
 
ISBN
9780230503267
Date Released
Binding
eBook
 
 

Out Of Print

Description
Information
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
ISBN:
9780230503267
Publication Date:
06 / 10 / 2003

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