Drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony's inner sanctum, John Nathan pulls the veil from one of the world's most successful and secretive corporations.
He uncovers persuasive evidence that Sony's biggest triumphs, from colour TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia Pictures, stem from a web of intense relationships that have always characterised its top ranks. He etches incisive portraits of the company's famously enigmatic co-founder, Akio Morita; it's patrician autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyuki Idei.
With authority and wit, Nathan dispels the myths that surround Sony and crafts an unparalleled corporate drama.
- Publication Date:
- 01 / 08 / 2001
- 129 x 195mm