The first substantial textbook on pragmatics to focus on Spanish. The authors discuss key theories within the Anglo-American tradition of pragmatics, concentrating on the relationship between language use and socio-cultural contexts, and their uptake by Hispanists. Drawing on research by foremost scholars in the field, with reference to a wide range of 'Spanishes', including a first treatment of 'sociopragmatic variation'. Concepts throughout are illustrated with real language examples taken from different Spanish corpora. The book is carefully structured to be appropriate for upper-level undergraduate, as well as postgraduate, students.