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    Sport, Recreation and Tourism Event Management

    By: Cheryl Mallen

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    Sport, Recreation and Tourism Event Management provides an essential combination of the theoretical foundations and practical principles of event management. This text focuses specifically on the operational planning component of event management and the role of the event manager as the planner and facilitator.Devoid of the standard "to do lists" found in other texts in the subject area, Sport, Recreation and Tourism Event Management is a must for students intent on entering the event management field.* Encourages students to apply theoretical foundations to event management* Develops a knowledge strategy for event management that will guide students into theirfuture careers* Provides a great range of industry applications which support and illustrate the academic theory

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