Sports Sponsorship and Brand Development

By: J. Walton

QTY
-+
$112.99
 
 
ISBN
9780230508224
Date Released
Binding
eBook
 
 

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Description
Information
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
ISBN:
9780230508224
Publication Date:
07 / 11 / 2001

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