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    Sports Sponsorship and Brand Development

    By: M. Beck-Burridge

    QTY
    -+
    $114.99
     
     
    ISBN
    9780230508224
    Date Released
    Binding
    eBook
     
     

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    Description
    Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

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