Michael Margolis is uniquely positioned to write this book, having built a storytelling consultancy and consulted for many prominent tech firms and well known brands
TRENDING TOPIC: using storytelling techniques for innovation, sales and marketing is of widespread interest
GREAT MARKETING POTENTIAL: author is well connected and can solicit interest in the book among some of tech's big influencers
KEY MARKETING POINTS
- ARCs
- North American PR campaign including print, radio and podcast outreach
- Robust social media following including 230K Twitter followers and 10k LinkedIn connections
- Author regularly speaks to thousands of people (did 20 Keynotes in 2018) and will have robust direct sales opportunities
