Strategic Advertising Management

By: Larry Percy & Richard Rosenbaum-elliott

QTY
-+
$278.99
 
 
ISBN
9780199605583
Date Released
Binding
Paperback
Pages
389
Dimensions
191 x 242 x 20mm

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Description
Information
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan.
ISBN:
9780199605583
Publication Date:
16 / 05 / 2012
Pages:
389
Dimensions:
191 x 242 x 20mm

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