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    Strategic Advertising Management

    By: Larry Percy & Richard Rosenbaum-elliott

    QTY
    -+
    $278.99
     
     
    ISBN
    9780199605583
    Date Released
    Binding
    Paperback
    Pages
    389
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan.

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