Strategic Advertising Management

Strategic Advertising Management by Larry Percy & Richard Rosenbaum-elliott
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ISBN
9780199605583
Date Released
Binding
Paperback
Pages
389
Dimensions
191 x 242 x 20mm
Out Of Print

Other Titles by Larry Percy & Richard Rosenbaum-elliott

Description
Information
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan.
ISBN:
9780199605583
Publication Date:
16 / 05 / 2012
Pages:
389
Dimensions:
191 x 242 x 20mm

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