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    Strategic Advertising Management

    By: Larry Percy & Richard Elliott

    $234.99
     
     
    ISBN
    9780199532575
    Date Released
    Binding
    Paperback
    Pages
    424
     

    Out of Print

    Description
    The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required, from a manager's perspective, in the development of an effective marketing communication plan.

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