Strategic Advertising Management

By: Larry Percy & Richard Elliott

$234.99
 
 
ISBN
9780199532575
Date Released
Binding
Paperback
Pages
424
Dimensions
185 x 235 x 20mm

Out of Print

Description
Information
The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required, from a manager's perspective, in the development of an effective marketing communication plan.
ISBN:
9780199532575
Publication Date:
15 / 02 / 2009
Pages:
424
Dimensions:
185 x 235 x 20mm

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