Strategic Management: Concepts

Strategic Management: Concepts by Frank Rothaermel
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ISBN
9780077645151
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eBook
 
 

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Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
ISBN:
9780077645151
Publication Date:
03 / 01 / 2014

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