Strategic Reputation Risk Management

By: J. Larkin

QTY
-+
$97.99
 
 
ISBN
9780230511415
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
ISBN:
9780230511415
Publication Date:
30 / 10 / 2002

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