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    Strategies of Multinationals in Central and Eastern Europe

    By: Yordanka Chobanova

    $231.99
     
     
    ISBN
    9780230230552
    Date Released
    Binding
    Hardcover
    Pages
    269
     

    Out of Print

    Description
    "The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher.

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