Strategies of Multinationals in Central and Eastern Europe

Strategies of Multinationals in Central and Eastern Europe by Yordanka Chobanova

By: Yordanka Chobanova

$231.99
 
 
ISBN
9780230230552
Date Released
Binding
Hardcover
Pages
269
Dimensions
140 x 216 x 20mm

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"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher.
ISBN:
9780230230552
Publication Date:
15 / 09 / 2009
Pages:
269
Dimensions:
140 x 216 x 20mm

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