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    Strategy As Action: Competitive Dynamics and Competitive Advantage

    By: Hun Lee

    QTY
    -+
    $57.99
     
     
    ISBN
    9780195347616
    Date Released
    Binding
    eBook
     
     

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    Description
    Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

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