Structured Creativity

Structured Creativity by H. Tschirky

By: H. Tschirky

QTY
-+
$135.99
 
 


ISBN
9780230513242
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
ISBN:
9780230513242
Publication Date:
06 / 12 / 2005

You might also like