More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzus strategic principles can be applied to twenty-first century business. Here are two books in one: McNeillys synthesis of Sun Tzus ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffiths popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzus principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of historys most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
- Publication Date:
- 25 / 11 / 2011