Superhero Culture Wars: Politics, Marketing, And Social Justice In Marvel Comics

Superhero Culture Wars: Politics, Marketing, And Social Justice In Marvel Comics by Monica Flegel & Judith Leggatt


ISBN
9781350148635
Published
Binding
Hardcover
Pages
208
Dimensions
156 x 234mm

The reactionary Comicsgate campaign against alleged "forced" diversity in superhero comics revealed the extent to which comics have become a key battleground in America's Culture Wars. In the first in-depth scholarly study of Marvel Comics' most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company's commercial marketing and its traditional fan base.



Along the way the book covers such topics as-
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Other Titles by Monica Flegel & Judith Leggatt

Description
Information
The reactionary Comicsgate campaign against alleged "forced" diversity in superhero comics revealed the extent to which comics have become a key battleground in America's Culture Wars. In the first in-depth scholarly study of Marvel Comics' most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company's commercial marketing and its traditional fan base.

Along the way the book covers such topics as-


Major characters such as Miles Morales's Spider-man, Kamala Khan's Ms. Marvel, Jane Foster's Thor, Sam Wilson's Captain America and the Secret Empire series' turncoat Captain America
Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer and Michael Bendis
Marketing, the Marvel Universe, and online fan culture

Superhero Culture Wars demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience.
ISBN:
9781350148635
Publication Date:
14 / 01 / 2021
Pages:
208
Dimensions:
156 x 234mm

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