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    Superpromoter

    By: Rijn Vogelaar

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    -+
    $67.43
     
     
    ISBN
    9780230309272
    Date Released
    Binding
    eBook
     
     

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    Description
    With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

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