Supply Chain Strategy at Zophin Pharma

Supply Chain Strategy at Zophin Pharma by Chuck Munson
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ISBN
9780133758566
Date Released
Binding
eBook
 
 

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Description
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This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management.
ISBN:
9780133758566
Publication Date:
11 / 09 / 2013

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