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    Supply Chain Strategy at Zophin Pharma

    By: Chuck Munson

    QTY
    -+
    $14.99
     
     
    ISBN
    9780133758566
    Date Released
    Binding
    eBook
     
     

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    Description
    This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management.

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