Swipe, Scan, Shop: Interactive Visual Merchandising

Swipe, Scan, Shop: Interactive Visual Merchandising by Kate Schaefer


ISBN
9781350092907
Published
Binding
Hardcover
Pages
240
Dimensions
189 x 246mm

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.
With company highlights from brands such as Amazon Go, FIT-MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.
With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
March Book Frenzy (Online Only)
144.00
RRP: $180.00
20% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $180
Enter your Postcode or Suburb to view availability and delivery times.

You might also like

Presentations Secrets
12.99
6.99
46% Off
Negotiating Secrets
12.99
6.99
46% Off
The First 90 Days
49.99
39.99
20% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.