Taken for a Ride by Bill Vlasic, Bradley A. Stertz

By: Bill Vlasic, Bradley A. Stertz

QTY
-+
$17.99
 
 
ISBN
9780061877803
Date Released
Binding
eBook
 
 

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Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
ISBN:
9780061877803
Publication Date:
13 / 10 / 2009

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