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    Tangible Strategies for Intangible Assets

    By: John Berry

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    -+
    $63.99
    RRP: $74.99
    Save $11.00
    ISBN
    9780071454391
    Date Released
    Binding
    eBook
     
     

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    Description
    Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.

    This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.

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