Tangible Strategies for Intangible Assets

Tangible Strategies for Intangible Assets by John Berry

By: John Berry

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ISBN
9780071454391
Date Released
Binding
eBook
 
 

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Description
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Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.

This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.
ISBN:
9780071454391
Publication Date:
22 / 11 / 2004

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