Technology Entrepreneurship

Technology Entrepreneurship by Robert A. Hisrich

By: Robert A. Hisrich

QTY
-+
$108.99
 
 
ISBN
9780080922881
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology ventureIn-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-upsExtensive discussion of technology management and continuous innovation as a competitive advantageAddresses the issue of leading, managing, motivating, and compensating technical workersMore time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists
ISBN:
9780080922881
Publication Date:
21 / 10 / 2009

You might also like