What Every Business Must Do to Dominate the Decade.
This book shows business people what to do today. Michael Hammer spent the 1990s thinking long and hard about the real changes reshaping the world of business and learning how the best companies around - leading companies in mature industries, companies that succeed by surpassing their competitors - are reinventing the practice of business management.
In this book, Hammer shares what he has learned. In accessible language and using dozens of examples, he spells out a program for action: nine fundamental steps that companies must take to thrive in the first decade of the twenty-first century.
'The Agenda' offers no silver bullets or empty slogans. Its principles are neither theoretical nor abstract: they concentrate on the nuts and bolts of an enterprise, the mechanics of business that determine how well a company performs.
The book offers serious ideas for serious people, concrete guidelines that show managers how to rethink every aspect of a business and reshape it for the imperatives of the customer economy. Any company - large or small, manufacturing or service, high-tech or low-tech - can apply these principles.
- Publication Date:
- 15 / 04 / 2003
- 165 x 240mm