The Big Book of Marketing

The Big Book of Marketing by Anthony G. Bennett
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ISBN
9780071621250
Date Released
Binding
Paperback
Pages
464
Dimensions
197 x 242 x 20mm
Only available to order
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Description
Information
Draws on the collective expertise of marketing professionals from eighty-six of the world's most successful companies, in a guide originally developed for Georgetown University Business School that covers a wide range of topics from research and pricing to public relations and advertising. Original.
ISBN:
9780071621250
Publication Date:
21 / 12 / 2009
Pages:
464
Dimensions:
197 x 242 x 20mm

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