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    The Big Book of Marketing

    By: Anthony G. Bennett

    $55.99
     
     
    ISBN
    9780071621250
    Date Released
    Binding
    Paperback
    Pages
    464
     

    Out of Print

    Description
    Draws on the collective expertise of marketing professionals from eighty-six of the world's most successful companies, in a guide originally developed for Georgetown University Business School that covers a wide range of topics from research and pricing to public relations and advertising. Original.

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