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    The Character Of A Corporation

    By: Rob Goffee & Gareth Jones

    Date Released

    Out of Print

    How Your Company's Culture Can Make or Break Your Business

    "Culture" is one of those words which is evocative yet ethereal. While culture is absolutely central to competitive success, few executives understand how to proactively shape the values beliefs and mental models that form the foundation of long-term success.

    In 'The Character of a Corporation', Goffee and Jones succeed where many others have failed: they manage to pin down the butterfly of corporate culture, making the elusive tangible. In doing so, they have produced an eminently practical guide for executives who know that success derives as much from a company's soul as from its products.

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