The Character Of A Corporation

The Character Of A Corporation by Rob Goffee & Gareth Jones

By: Rob Goffee & Gareth Jones

$27.95
 
 
ISBN
9780002559331
Date Released
Binding
Hardcover
Pages
238
Dimensions
159 x 242mm

Out Of Print

Description
Information
How Your Company's Culture Can Make or Break Your Business

"Culture" is one of those words which is evocative yet ethereal. While culture is absolutely central to competitive success, few executives understand how to proactively shape the values beliefs and mental models that form the foundation of long-term success.

In 'The Character of a Corporation', Goffee and Jones succeed where many others have failed: they manage to pin down the butterfly of corporate culture, making the elusive tangible. In doing so, they have produced an eminently practical guide for executives who know that success derives as much from a company's soul as from its products.
ISBN:
9780002559331
Publication Date:
03 / 03 / 1999
Pages:
238
Dimensions:
159 x 242mm

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