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    By: Paul Wiefels & Geoffrey A. Moore & Geoffrey A. Moore

    $39.99
     
     
    ISBN
    9780066620558
    Date Released
    Binding
    Paperback
    Pages
    352
     

    Out of Print

    Description
    Draws on the principles espoused in Crossing the Chasm and Inside the Tornado by Geoffrey A. Moore to explain how to apply those lessons on a business operational level, with advice on how to develop action plans, product development, sales strategy, marketing communication, and management tactics. Original.

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