By: Paul Wiefels & Geoffrey A. Moore & Geoffrey A. Moore

$39.99
 
 
ISBN
9780066620558
Date Released
Binding
Paperback
Pages
352
Dimensions
197 x 242 x 32mm

Out of Print

Description
Information
Draws on the principles espoused in Crossing the Chasm and Inside the Tornado by Geoffrey A. Moore to explain how to apply those lessons on a business operational level, with advice on how to develop action plans, product development, sales strategy, marketing communication, and management tactics. Original.
ISBN:
9780066620558
Publication Date:
01 / 08 / 2002
Pages:
352
Dimensions:
197 x 242 x 32mm

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