The Chocolate Wars

The Chocolate Wars by Joel Glenn Brenner

By: Joel Glenn Brenner

$21.95
 
 
ISBN
9780006532392
Date Released
Binding
Paperback
Pages
384
Dimensions
131 x 196mm

Out Of Print

Description
Information
Inside the Secret Worlds of Mars & Hershey

Forrest Mars and Milton Hershey build empires out of chocolate. After ten years of investigation, Joel Glenn Brenner takes us inside their world - a world as mysterious as Willy Wonka's chocolate factory - where industrial spies jockey for inside information as paranoid executives fight an all-out war for market share.

Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with brilliant - if sometimes unconventional - management strategies, he built one of the world's most innovative companies, a $10 billion a year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.

Never before has so much been revealed about the chocolate industry. This authoritative and eye-opening account of a cloistered world is the best type of business narrative - a revealing, engrossing and unforgettable read.
ISBN:
9780006532392
Publication Date:
01 / 08 / 2000
Pages:
384
Dimensions:
131 x 196mm

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