Inside the Secret Worlds of Mars & Hershey
Forrest Mars and Milton Hershey build empires out of chocolate. After ten years of investigation, Joel Glenn Brenner takes us inside their world - a world as mysterious as Willy Wonka's chocolate factory - where industrial spies jockey for inside information as paranoid executives fight an all-out war for market share.
Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with brilliant - if sometimes unconventional - management strategies, he built one of the world's most innovative companies, a $10 billion a year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.
Never before has so much been revealed about the chocolate industry. This authoritative and eye-opening account of a cloistered world is the best type of business narrative - a revealing, engrossing and unforgettable read.
- Publication Date:
- 01 / 08 / 2000
- 131 x 196mm