The Cluetrain Manifesto by Various


'The Cluetrain Manifesto' burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. This is the book that delivers on the buzz.

'The Cluetrain Manifesto' presents an absolutely stunning tapestry of anecdotes, object lessons, parodies, ware stories and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast-forward world on the wire. Written by four of the liveliest voices on the Web, this book takes you deeper into the new order of business than any this decade.

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