Part of the 'Complete Idiot's Guide' series.
This book provides succinct, authoritative coverage on all aspects of direct marketing, including:
- The fundamentals - planning, copy, design, lists, offers, and production
- The guidelines -using specific formats and media
- Specific Tips - on the most common applications of direct marketing
- How to Measure Results
- Publication Date:
- 03 / 08 / 2001