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    The Complete Idiot's Guide To Direct Marketing

    By: Robert W Bly

    $27.95
     
     
    ISBN
    9780028642109
    Date Released
    Binding
    Paperback
    Pages
    352
     

    Out of Print

    Description
    Part of the 'Complete Idiot's Guide' series.

    This book provides succinct, authoritative coverage on all aspects of direct marketing, including:
    - The fundamentals - planning, copy, design, lists, offers, and production
    - The guidelines -using specific formats and media
    - Specific Tips - on the most common applications of direct marketing
    - How to Measure Results

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