The Complete Idiot's Guide To Direct Marketing

The Complete Idiot's Guide To Direct Marketing by Robert W Bly
$27.95
 
 
ISBN
9780028642109
Date Released
Binding
Paperback
Pages
352
 

Out Of Print

Other Titles by Robert W Bly

Description
Information
Part of the 'Complete Idiot's Guide' series.

This book provides succinct, authoritative coverage on all aspects of direct marketing, including:
- The fundamentals - planning, copy, design, lists, offers, and production
- The guidelines -using specific formats and media
- Specific Tips - on the most common applications of direct marketing
- How to Measure Results
ISBN:
9780028642109
Publication Date:
03 / 08 / 2001
Pages:
352

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