The Complete Idiot's Guide To Direct Marketing

By: Robert W Bly

$27.95
 
 
ISBN
9780028642109
Date Released
Binding
Paperback
Pages
352
 

Out of Print

Description
Information
Part of the 'Complete Idiot's Guide' series.

This book provides succinct, authoritative coverage on all aspects of direct marketing, including:
- The fundamentals - planning, copy, design, lists, offers, and production
- The guidelines -using specific formats and media
- Specific Tips - on the most common applications of direct marketing
- How to Measure Results
ISBN:
9780028642109
Publication Date:
03 / 08 / 2001
Pages:
352

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