For anyone who wants to know how advertisements are made.
'The Craft Of Copywriting' has been revised and extended to provide even more practical advice on advertising; from planning a campaign to writing slogans and copy that sells, presenting your work to clients to coping with life in an advertising agency. Its special aim, however, is to turn would-be copywriters into very good copywriters.
- Publication Date:
- 01 / 05 / 1987
- 135 x 217mm