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    The Craft Of Copywriting

    By: Alastair Crompton

    $42.95
     
     
    ISBN
    9780091680312
    Date Released
    Binding
    Paperback
    Pages
    198
     

    Out of Print

    Description
    For anyone who wants to know how advertisements are made.

    'The Craft Of Copywriting' has been revised and extended to provide even more practical advice on advertising; from planning a campaign to writing slogans and copy that sells, presenting your work to clients to coping with life in an advertising agency. Its special aim, however, is to turn would-be copywriters into very good copywriters.

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