The Creative Economy

The Creative Economy by John Howkins
$24.95
 
 
ISBN
9780140287943
Date Released
Binding
Paperback
Pages
288
Dimensions
129 x 198mm

Out Of Print

Other Titles by John Howkins

Description
Information
Creativity is fun. It's also big business. But how do you turn creativity into money - cash, capital and profit? It is not just having a bright idea that counts - it's what you do with it.

John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.

The rules include:
- Invent yourself - Be unique
- Own your ideas, understand copyright and patents
- Know when to work alone, and when in a group
- Learn endlessly - Borrow, reinvent and recycle
- Exploit fame and celebrity
- Know when to break the rules

Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.
ISBN:
9780140287943
Publication Date:
24 / 07 / 2002
Pages:
288
Dimensions:
129 x 198mm

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