The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

By: Christopher Brown, Linden Brown

QTY
-+
$38.99
RRP: $45.99
Save $7.00
ISBN
9780071819824
Date Released
Binding
eBook
 
 

Instant Download

Hardcover
$51.99
Only available to order.
Description
Information
What do Toyota, Apple, and Zappos have in common?

CUSTOMER-CENTRIC CULTURE

And now, with this research-based method, you can replicate their success with your business

Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.

Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.

Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
ISBN:
9780071819824
Publication Date:
07 / 01 / 2014

You might also like



Accepted Payments

Need help? Call us on (07) 3291 7444